THINX INC.
2+ years at Thinx inc. working on design assets (print materials, packaging, photo shoot direction, ads, sale assets, social media posts) for their portfolio of brands Thinx, Thinx Teens, Thin For All, and Thinx For All Leaks
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Since forever, periods have had their own universal language — spoken and unspoken — that all menstruating people (and even their loved ones who don’t have periods) become fluent in. But words matter when it comes to menstruation, and when conversations about periods are shrouded in outdated language and euphemisms, first & early period experiences can feel that much more confusing to navigate.
Parents & their teens should feel empowered to talk about periods in a more direct and unapologetic way, and have conversations on their own terms. That’s why Thinx Teens is talking about it candidly in their latest campaign, The New Language of Periods. It’s time to transform the words we use — and set a new status quo for the next generation
Art Direction: Cass Sachs-Michaels & Puteri Cardinale
Creative Direction: Cheena Jain & Tiffany Washington
Design: Rin Johnstone & Kelly Conklin
Copy: Meg Loughman
Production: Khira Goins-Paxton & SEE ME
Video Direction: Sara McDowell
DP: Rachel Batashvili
Photography: Emmie America
Video Credits (*see above*)
Credits
Talent: Miya Roberson, Sofia Ines Garcia, Sanaa Omondi, Pippa Knowles
Director: Sara McDowell
Executive Producer, SEE ME: Nicole Van Straatum
Creative Producer, SEE ME: Kimberly Goedhart
Production Coordinator, SEE ME: Alexes Bowyer
Casting: In Search Of
Photographer: Emmie America
Photo 1st Assistant: Isobel Rae
Digitech: Hannah Jenny
DP: Rachel Batashvili
AD: Eliana Roseen
1st AC: Nicole Hensen
2nd AC: Ghitta Larsen
Sound Op: Flora Kamimoto
Gaffer: Ariel Nehorayoff
Key Grip: Julia Payne
Production Designer: Laura Hughes
Art Dept Assistant: Katan Trautman
Stylist: Marita Owens
Stylist Assistant: Spirit Vance
Hair Stylist: Soleil Davis
Hair Stylist Assistant: Brittany Gay Taplin
MUA: Brittany Gay Taplin, Honey Artists
Post House: Windy Films
Editor: Molly Gillis
MGFX: Emma Berliner
Post Producer: Kerry Mack
Production: SEE ME Creative
Production Assistants: Jariel Maria, Ike Essilfie-Obeng,
Sid Maurer